Google is where most local customers find you. When someone searches "barber near me" or "physio in Manchester", your Google Business Profile appears in Search and Maps — and if there's a booking button, they can book in seconds without ever visiting your website.
This guide shows you how to add a booking link to your Google Business Profile, the options available, and how to get the most bookings from it.
The simplest option is to add the link to your online booking page as your profile's booking or appointment link. When customers tap it, they go straight to your booking page.
This works with any booking software that gives you a booking page URL, including Dyal.
Some booking providers are official Google partners. Their integration can show a "Book" button that lets customers book inside Google. Availability depends on your provider, country and business category.
For most small businesses, the booking link is the fastest, most reliable option and keeps customers on your own branded booking page.
Google occasionally changes its menus, but the steps are generally:
https://www.dyal.co.uk/your-business.Changes can take a little while to appear while Google reviews them.
Tip: If you don't see an appointment link option, check that your business category is one Google supports for appointments (such as salons, clinics, gyms and other service businesses), and that your profile is verified.
Add accurate opening hours, services, prices, photos and a clear description. Complete profiles appear more often and convert better.
Reviews influence local rankings and whether customers choose you. Make asking for a review part of your routine — an automated follow-up after each booking helps.
Google Posts let you share offers, events and news. Link each post to your booking page.
Most Google searches for local services happen on mobile. Your booking page must load quickly and let customers book in a few taps.
Many customers still tap "Call" instead of "Book". If you can't answer, they'll call the next business on the list. An AI receptionist answers every call and books appointments for you. Read why missed calls are lost revenue.
Once you have a booking page, put it everywhere customers find you:
Yes. Adding an appointment or booking link to your Google Business Profile is free. You just need booking software that gives you an online booking page.
Make sure your profile is verified and that your business category supports appointments. Google also limits some options for certain categories and regions.
A booking link sends customers to your own booking page. Reserve with Google lets customers book inside Google, but only through approved partner providers.
Usually anywhere from a few minutes to a few days, while Google reviews the change.
A booking link on your Google Business Profile is one of the easiest wins in local marketing. All you need is a fast, branded booking page. See Dyal's plans — online booking from £10 a month, with your first 3 months free.